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Sneak peak at the process behind a wedding invitation design process

Here’s a peek into my wedding invitation design process. I’m working on a wedding suite that’s mid century-moderne inspired. Recently I’ve been looking at many lush patterns which is great fertilizer to my imagination. Today I brought what’s been brewing at the back of my mind onto paper. I’ve drafted out the background and have just started on the typography. This suite is begging for deep yet glowing colors which fit in with the season! I also played with a stylized heart that could also be a leaf – luscious. You could also see a person in the design. Let the imagination run wild! Right in the center I put their eye-catching monogram, to which I added a wee bit of texture. The monogram typeface is HFF Modern Strand.

I’ve narrowed down the typography to two types of the the same typeface – Baron Neue normal and outline. I wanted something angular and with a presence to fit in with the strong design. It needs to stand out over quite a detailed background.

 

I also like the look of the outline – the way it mirrors the background. This typeface would need quite a bit of work. Right now it fades too much into the background

 

 

so I made the outline/stroke stronger.

Mid-Century2That solved the problem, making it pop out – but presented a different challenge. Now the letters were all cramped together – I needed to adjust the space between the letter/kerning.


That’s much better. It still needs work if I end up choosing this typeface – the space between the V and the A in Valento is too big for example. Which look do you prefer – with or without outlines?

It’s time to let this sit and look at it with a fresh eye in the morning. This week I wanted to give you a snapshot of my process – it’s full of grand designs and details work. Next week I’ll show you the full suite in all its hopeful glory.