Inspire the Mood in Your Invitation or Promotional Material – Inspiration from Photography

Garry Winogrand New York World's Fair

Garry Winogrand, New York World’s Fair, 1964, gelatin silver print, San Francisco Museum of Modern Art, Gift of Dr. L. F. Peede, Jr., © The Estate of Garry Winogrand, courtesy Fraenkel Gallery, San Francisco

Garry Winogrand  New York

Garry Winogrand, New York, 1950, gelatin silver print, San Francisco Museum of Modern Art, Fractional and promised gift of Carla Emil and Rich Silverstein, © The Estate of Garry Winogrand, courtesy Fraenkel Gallery, San Francisco

Last weekend mum and I went to the Garry Winogrand Exhibit at the National Gallery. I left feeling exhilarated and pummeled – an unusual combination. There was lots of inspiration from photography. The National Gallery’s blurb puts it very well:

a New Yorker who roamed the United States during the postwar decades, [Winogrand] left behind a sweeping portrait of American life. His photographs powerfully combine the hope and exhilaration as well as the anxiety and turbulence that characterized America during these vital years, revealing a country that glitters with possibility but threatens to spin out of control. 

Garry Winogrand Albuquerque

Garry Winogrand, Albuquerque, 1957, gelatin silver print, The Museum of Modern Art, New York, Purchase, © The Estate of Garry Winogrand, courtesy Fraenkel Gallery, San Francisco

 

Active  from the Fifties to the Seventies, Winogrand’s photographs mirror the arc of American society. He captures arresting moments that don’t necessarily tell a story. His style and eye was less about narrative: he captured a mood, an atmosphere, an emotion.

 

Sometimes the tone is bleak and disturbing, sometimes it full of beauty and hope – always you are drawn in and profoundly affected.

Garry Winogrand New York

Garry Winogrand, New York, c. 1969, gelatin silver print, posthumous print made from original negative on the occasion of the Garry Winogrand exhibition organized by the National Gallery of Art and the San Francisco Museum of Modern Art, courtesy Center for Creative Photography, The University of Arizona, © The Estate of Garry Winogrand, courtesy Fraenkel Gallery, San Francisco

Garry Winogrand  Fort Worth

Garry Winogrand, Fort Worth, 1974–1977, gelatin silver print, The Garry Winogrand Archive, Center for Creative Photography, The University of Arizona, © The Estate of Garry Winogrand, courtesy Fraenkel Gallery, San Francisco

Garry Winogrand Park Avenue

Garry Winogrand, Park Avenue, New York, 1959, gelatin silver print, National Gallery of Art, Patrons’ Permanent Fund, © The Estate of Garry Winogrand, courtesy Fraenkel Gallery, San Francisco

Garry Winogrand - JFK airport

Garry Winogrand, John F. Kennedy International Airport, New York, 1968, gelatin silver print, Collection of John and Lisa Pritzker, © The Estate of Garry Winogrand, courtesy Fraenkel Gallery, San Francisco

When you’re thinking about an invitation or promotional material, creating the mood is key – you want to set the tone, invoke the atmosphere, give the flavor. This can be done in many ways. I’m constantly seeking inspiration – and found some last weekend at an extraordinary photography exhibit. You reap the benefits of this depth when we work together on your graphic designs.

Garry Winogrand - Coney Island

Garry Winogrand, Coney Island, New York, c. 1952, gelatin silver print, The Museum of Modern Art, New York, Purchase and gift of Barbara Schwartz in memory of Eugene M. Schwartz, © The Estate of Garry Winogrand, courtesy Fraenkel Gallery, San Francisco; digital image © The Museum of Modern Art/ Licensed by SCALA/Art Resource, NY