Business Card Design Details

Business Card Design Details

Scott came to me to design a business card for his new coaching company. He already had a fantastic logo and knew the tone he wanted to set for the card. What are Scott’s business card design details?

Scott told me he wanted something that was professional and had gravitas. He wanted to to be modern and sleek – clean and crisp. He also wanted the card to be two-sided, with one side having only the logo. Scott gave me helpful guidance.

I used the same gorgeous colors and the same typeface as the logo. As you can tell from the colors, Scott knows his onions and is professional, but he has flair and panache too. I wanted to underscore this on the business card – to take those colors and run with them. Did you notice the colored lines after o and c for his phone numbers?
Business Card Design Details

Scott loves the lines along the edge of the card. I told him that to me they felt like ‘cufflinks’ – they added a bit of a personality on the ‘blue typography’ suit. The blue made for great typography in his ‘gravitas’ vision – but carrying on the suit metaphor, the little pops of color are a flash of the lining. We all love unexpected lining in a suit!

A business card depends on typography and you know how I love that. The balance of the card and flow of where the eye is drawn right is paramount. The other main element is the logo and its placement. I gave him two options – on one, the logo was exactly centered and on the other it was just slightly lower than center. I was not surprised that Scott chose the one slightly lower than center. Our eye feels more comfortable with a bit more room at the top than at the bottom of a design. The harmony of these elements, and the way the lines along the top and bottom of the card unite the two sides, all create a cohesive design.

Sometimes it’s the small and understated elements that elevate a design, in this case the design relied on harmony, balance and color in a way that is straightforward but gets its pop and extra essence from those small details. It captures Scott’s company.

I am able to tap into who you are and understand your vision so that your design captures your own essence.

Holiday Card Offer

holiday card offer


I love receiving holiday cards – don’t most people? It’s wonderful to see the kaleidoscope of different styles thrown together as you put them out. Somehow the cards all work in harmony – in keeping with the spirit of the season. Take advantage of my Holiday Card Offer.

There’s nothing quite like designing you own holiday card yet choices can be overwhelming. Here are some things to consider:

Family Photo

A lovely family snapshot or professional photo is a perennial favorite – and for good reason. A family photo makes everyone smile.

Then of course you need to choose a surround for your photo … .

Iconography

We’ve developed quite a visual language around the holiday season – there’s ornaments (or baubles as they’re called in the UK), Santa, Sleighs and Reindeer, snowflakes, holly, robins in the UK … the list goes on and on. I designed this holiday card for a talented ice skater

Holiday Card Offer

 

Style

What’s your style? Do you hanker after something vintage and nostalgic – like that Victorian little boy and his mother gazing longingly in the shop window? Do you like something folksy? Or are you drawn the contemporary?

Perspective and Wording

Your wording should match the card design – say a dove and the word Peace, or a family photo with Merry and Bright. Perhaps you want to do something a bit different and send New Year’s cards as your holiday greeting – these have become quite popular.

Take advantage of Antonia Designs holiday card offer and I’ll help you design a card that will delight your family and friends.