Wedding Invitation Flow

Flow is on my my mind. I know – can we get back to the beautiful designs please? Who wants to talk about the flow of designing and printing wedding invitations? When you look back and see how smoothly your wedding went and what a good time everyone had, it’s these sort of details that help keep things humming along and reduce the chances of last minute panics.

There are so many different parts to your wedding in your everyday life that you’re juggling, the last thing you need is to worry about is getting the invitations out in time. That’s why I map out a check-list of your invitation flow. This can be passed back and forth and we can all see where we stand. Between chats on the phone, get-togethers and e-mails, it can be hard to keep track of where we are. That’s why I like having overall progress at our our fingertips.

Let’s take envelopes, for example. When we’re in the midst of excitedly discussing designs and going over edits, it’s easy to overlook envelopes. But the last thing you want is for your envelopes to hold up getting your invitations out.  In some cases, envelopes are straightforward, but in others they take thought and planning. Do you want them to be a certain shade that picks up a color in your invitation? Do you want them to have an interesting or matching liner? You’ll want lead time to make these decisions without being stressed just to get the envelopes out the door.

These stuffy details count. I’m always excited to find new ways to streamline the process and actually take great pleasure in making sure your invitation flow is seamless, so you don’t have to worry.


Art Deco Inspired Logo for a Hair Salon


Salon Gerard is in the iconic Art Deco Kennedy Warren apartment building. So Gerard was looking for an Art Deco inspired logo for his hair salon. Gerard was looking for something elegant and high end. We chatted a bit then had a change of direction. Sometimes brainstorming ideas for a design is not linear – you find yourself on a bit of a windy route.

Gerard found this amazing hood ornament. It’s actually Lalique – and René Lalique created it in glass. What a thing to do: imagine the mind that decides to make a hood ornament in such a fragile material.

Art Deco logo

One of few ‘Winged Victory’ hood ornaments left being auctioned at Bonham’s several years ago.

It’s gorgeous and the just right sort of inspiration for Salon Gerard‘s logo. What is particularly lovely about this piece is its luminosity and windswept hair. Just right for a hair salon.


We settled on warm gold/brass tones that shine and are inviting. I enjoyed making the hair into an ‘S’ – another way to highlight the hair. We decided to add some facial features, ensuring a feminine look.

Next we moved onto incorporating Salon Gerard. When we nailed down the typeface, we had to decide on the color. Black would definitely be too stark.  We played about with gunmetal and some brown shades for the text. So often there’s versions to compare, choices the consider – it’s part of the process of honing the final design.

When there’s a number of versions, I like putting them all together into a gallery so that it’s easy to compare options. Ultimately we decided on a delightful gunmetal color for Salon Gerard.


Whatever your project, let’s work together to create a design that captures your vision. In this case, it’s elegant and sophisticated, with an Art Deco twist. What’s your vibe?

Alexander McQueen, Vision and Craft

Plato's Atlantis

Plato’s Atlantis – Alexander McQueen, Victoria and Albert Museum

Recently mum and I were lucky enough to go to the Alexander McQueen exhibit at the V&A. It was breathtaking of course – soaring and and full of inventiveness, fantasy and flights of fancy. He was inspired by so many different ideas and cultures and turned them into – well art really. His clothes designs are less fashion, more art and his collections were really ‘shows’ that were a spectacle. For each collection he created a cohesive world. Sometimes these worlds came shrouded from myths –myths and religions around the world, or myths like ‘the noble savage’ – and sometimes they came from nationalism or the exotic. They always capture the imagination and cause quite a stir. What do these strange designs say? What are the clothes trying to convey? Is he a misogynist?

Underpinning this extraordinary vision was incredible skill. Alexander McQueen was apprenticed to a Saville Row tailor and his understanding of how fabric works was unparalleled. Part of what makes his clothes incredible is the the way the fabric drapes and hangs and moves. This was the main thing I took away from the exhibit. I’d never seen his designs ‘in the flesh’ and I spent quite some time studying the line each piece of clothing made on the mannequin. The curator had smartly placed mirrors behind many of the clothes so that you could see the back as well as the front. How I would have loved to attend one of his shows, get lost in his world and see the way his clothes moved.

What do you make of the provocative Alexander McQueen. Does he say thing to you get your hackles up? Do you admire his technical skills but not his designs?