Remember our fabulous dog trainer Karen from a few weeks ago? She had a delightful idea – a pad of prescriptions for dog training that she could leave at vets’ offices. What a great way to get the word out.
We wanted to keep it clean and simple – not veer off from the prescription theme. As I put together the design, I realized we needed something more than ‘dog training’ written as the prescription. We needed to explain why Karen was prescribing dog training. We wanted to keep it upbeat and focus on the outcome, not on the ‘symptoms this prescription would alleviate’. What would this prescription achieve? I had a look a her website to find how she described the rewards of using her services. When I came upon ‘a happy environment for everyone in the household’ I knew I had filled that prescription.
What visually creative ways can we get the word out for you?