How to get the most from you graphic designer

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I am skilled at channeling your ideas so that your custom graphic design captures your spirit and articulates your vision. How do we collaborate to do this?

Initial Meeting In Person or on Skype

I’m a great believer in putting our heads together when we start chatting about your graphic design. That way can explore what you’re looking for and nod enthusiastically when we’re steaming ahead or shake your heads when ideas veer a bit off the mark.

Having an exchange like this really gets the juices going and ensures we’re headed in the right direction.


Bring Your Ideas

If possible have a bit of a think before we get together so your ideas are in order.

Perhaps your have a collection of visuals you like: you’re drawn to the color in this photo and the style of a particular logo, you like the type of typeface in this advert.

Whatever it might be – bring it along and you’ll have a collection if images to show me that gives me an idea of where you’re headed for your graphic design.

Using your words
You might prefer to communicate your ideas with words. Tell me what’s on your mind. Lets explore your thinking, whether it’s fuzzy or in focus.

Don’t panic – this is not a test and there are no right answers! It’s a freeform exploration of your ideas. We will go from there.

Katherine's-Wedding-invitatation-webHow do you like to communicate?

I like our first discussion to be face to face so we can get to know each other and engage with the ideas together. But after that, questions about the graphic designs will come up and we will discuss the evolution of your project. How do you like to do that?

  • Some people like to sit down and read an e-mail in their own time, mulling it over and absorbing the points.
  • You might prefer to chat over the phone/Skype or meet up, getting to the heart of the way forward immediately.


Chances are your ideas will evolve, which is why I put two edit rounds in our process. Don’s lose heart – it’s all part of how this works. I’m of the opinion that there’s every reason to spend time trying things and seeing what happens. That way we will be satisfied with what we achieve and avoid any ‘what ifs’.


I’m here to create a long term relationship. I want my clients to have the best possible experience with me as we work on your graphic design. Let me know if you have other ideas to add to the smoothness of our collaboration.



Amazing Art Deco Conversion – Hecht’s Warehouse Tour


Amazing Art Deco Conversion - Hecht's Warehouse Tour

The Hecht’s Company Warehouse is an iconic DC building, an Art Deco gem. It was built by the Hecht’s Department Store and until recently had been in a sad state of deterioration. It is now being renovated – into apartments. What a change – soon people will be cooking in their homes where before a railroad moved goods across the warehouse. What would this all look like?

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A great jolt of excitement spread through me as I read an e-mail saying that the Art Deco Society of Washington had arranged a tour of the conversion – which was ongoing. The warehouse is a construction site, so I put on my hard hat and was absolutely enthralled.

This conversion is flagship and sympathetic. Two people who worked for the Contractors took us round, and were extremely enthusiastic: as they said, doing a conversion for such a well-known building is a unique experience. How was it keeping the nature of the building – and even building onto that atmosphere?

Structurally, a fair amount of the glass had to be replaced – I think they have five glass contractors. You can see from the full photo above that there’s a huge amount of glass, especially those bottle glass type windows. Corning found the original mold for it! They were able to cast new glass from the original mold and just pop it in. There were many tales like this.

Amazing Art Deco Conversion - Hecht's Warehouse Tour

The lobby is wonderful with a huge, found art installation made from elevator cogwheels, furnace doors and other wonderful industrial parts. Looking up at it – it’s huge – gives a thrill. What could have been a better focal point for the lobby?

Amazing Art Deco Conversion - Hecht's Warehouse Tour

The sculpture for the outdoor courtyard.

Amazing Art Deco Conversion - Hecht's Warehouse Tour

The units themselves are almost all unique, using to full effect the warehouse’s own features. This is a bedroom.

Amazing Art Deco Conversion - Hecht's Warehouse Tour

The units’ interior design is inventive – I love this metal pantry door, almost like a meat locker! They kept the concrete floor and buffed it up a treat.

Amazing Art Deco Conversion - Hecht's Warehouse Tour

There are different size apartments and if you like, you can enjoy the incredible view from the top floor – and when it’s finished, you’ll have your own outdoor space too. How about a view of the fantastic design at the corner of the roof?

Amazing Art Deco Conversion - Hecht's Warehouse Tour

I’m am intrigued and mostly delighted by the way warehouses are no longer crumbling but are becoming homes. I personally enjoy how industrial design is being interpreted in these conversions. Do you like industrial design or are you more in favor of warm wood? Whatever your vibe, let’s work together to create your glorious designs.

Amazing Art Deco Conversion - Hecht's Warehouse Tour