I’m sure you recall the sophisticated logo design for Salon Gerard – the next challenge was business cards.
We wanted to keep it simple and elegant. A crisp design that relied on the the typography and the logo fit the bill. On the front we added only a conical line, in the colors of the logo, to separate the logo from the business information. The back has the logo as a watermark behind the lines to write appointment reminders. Originally we had a border – but it made the card feel cramped. We stepped back, satisfied that we’d created an elegant, harmonious whole.
Finally, my wonderful printer gave us samples on different paper – which to choose from all these delights? We all fell in love with the linen – an absolutely stylish look, and a marvelous feel in the hand. The linen elevates the sophisticated design. It’s touches like this that make all the difference, especially when it comes to business cards.
The front and back create a harmonious whole that is simple and gives the feeling of effortless elegance – like Salon Gerard itself. What’s your brand’s feel – Salon Gerard’s is effortless elegance, and their logo and stationery capture that perfectly. Let’s work together on evoking your own brand.