Using a Visual – Chalkboard Wedding Invitation

Hungarian-Chalk-blog Lily-chalk-blog

One powerful visual can change the whole look of an invitation.

Recently I’ve been having some fun with chalkboard wedding invitations. They are arresting and can be extremely versatile – no wonder they’re popular. I created two wedding invitations where the only difference was the one image. What a difference that one change makes.

In the first invitation, I used Hungarian folk art embroidery – in fact, it’s a Transylvanian style. You can see some examples here. It looks like lace, yet it’s mostly crewel work – embroidery using wool.  This tends to look more robust than silk embroidery, which helps give the invitation its rugged look. Interestingly, there’s a formal air to the design too – an unusual combination.

I also created a lacy backer.

Hungarian-lace-backer-blog

We’ve ended up with a design that’s elegant, rugged and formal – in fact, it looks almost like it could be cloth, a very pleasing effect.

It’s very different from the other chalkboard wedding invitation design.

Lily-chalk-blog

This wedding invitation is intensely romantic in an old fashioned way – Lily of the Valley was such a popular flower to depict love. At the same time, the chalk board gives it a fresh and modern feel, as does the splash of red adding color to the couple’s names. The Lily of the Valley also gives movement and a clean feel. This design is wonderfully romantic and traditional but with a twist. It’s just right for the contemporary traditionalist.

What’s a visual that captures heartbeat? Let’s make sure we use it in your graphic design.

Changes in Graphic Design and the retro look – Stork Margarine and ‘The Art of Home Cooking’

The Art of Home Cooking

Graphic design is always changing. Sometimes it’s style driven – Art Deco gave way to Mid-Centry Modern and Mad Men trends. Technology also plays a part in how graphic design evolves. Advances in photography, the cost of printing – these all affect the designs we see. Just feast your eyes on the cover of this Stork margarine recipe book.

Stork margarine has long been a name brand in the UK. Stork’s parent company says The Art of Home Cooking was published in 1954, when Second World War rationing in the UK finally ended. The stork looks quite fetching as he doffs his hat while disembarking from his lean wartime journey. It’s also full of fabulous Nineteen Fifties Brit writing style.

Stork Margarine Inside Front

The aim was to get housewives to put on their pinnies and re-discover Stork – what better way than through a glossy cookbook. By today’s standards, this is not food porn but the design and photos are typical of high end food photography for the time.

The Art of Home Cooking Cover

I must say the  following centerfold spread does look delish. I think I could manage anything on that page.

The Art of Home Cooking Centerfold

What baked delights do you remember from your childhood that are no longer popular – or are making a comeback? My husband was just mentioning to me that lemon squares were on the upswing again.

Nostalgia plays an important role in graphic design. This photo in The Art of Home Cooking reminded me how much I miss cream horns – an Afternoon Tea treat from my childhood. I remember the bliss of the flaky, crunchy shell giving way to soft, luscious cream.

Sandwich Cakes Page

Whether your look is retro and evocative or fresh and modern, I can help you evoke your style. Let’s roll up our sleeves and get cooking.

Titanic Themed Halloween Party

Titanic-halloweenTitanic-Sample-Menu

Are you a history buff? A Titanic themed Halloween party is just the ticket.  I’ve designed an invitation that’s almost a replica of a first class ticket. I like its clean lines and elegant style. Here’s the original – the only surviving first class ticket!

Only surviving first class ticket – Merseyside Maritime Museum

I did consider using the boarding pass, but in the end, decided I wanted less ornate, so went with the ticket. The boarding pass was used at a museum exhibit. When you entered the exhibit, you were given it along with details of a passenger. At the end, you found out if ‘your’ passenger survived.

Thinking more about your Titanic Halloween party, you might like to have a menu similar to what was served on the Titanic – or perhaps not, as our tastes have changed. It was a typical upper crust Edwardian dinner, with many courses – exactly what the first class passengers would have expected.

To round out the Titanic Halloween party suite, I designed a menu that you could fill out and a blank card for those unanticipated needs

Titanic-blank-card-and-menu

I even made a sample menu to whet your appetite.

Titanic-Sample-Menu

Have I got your Halloween juices going? You can download this Titanic party Halloween suite here, directly from my Etsy store or get in touch with me for a custom design.