Using a Visual – Chalkboard Wedding Invitation

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One powerful visual can change the whole look of an invitation.

Recently I’ve been having some fun with chalkboard wedding invitations. They are arresting and can be extremely versatile – no wonder they’re popular. I created two wedding invitations where the only difference was the one image. What a difference that one change makes.

In the first invitation, I used Hungarian folk art embroidery – in fact, it’s a Transylvanian style. You can see some examples here. It looks¬†like lace, yet it’s mostly crewel work – embroidery using wool.¬† This tends to look more robust than silk embroidery, which helps give the invitation its rugged look. Interestingly, there’s a formal air to the design too – an unusual combination.

I also created a lacy backer.

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We’ve ended up with a design that’s elegant, rugged and formal – in fact, it looks almost like it could be cloth, a very pleasing effect.

It’s very different from the other chalkboard wedding invitation design.

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This wedding invitation is intensely romantic in an old fashioned way – Lily of the Valley was such a popular flower to depict love. At the same time, the chalk board gives it a fresh and modern feel, as does the splash of red adding color to the couple’s names. The Lily of the Valley also gives movement and a clean feel. This design is wonderfully romantic and traditional but with a twist. It’s just right for the contemporary traditionalist.

What’s a visual that captures heartbeat? Let’s make sure we use it in your graphic design.