Sometimes you want your website visuals to be more like illustrations rather than web design. Recently I’ve designed a couple of illustrations for a client who is re-branding. He has a health coaching company so it’s important for his ideas and process to be presented visually as well as in words and for both to work together re-enforcing each other. We came up with this for a core part of his process:
We wanted to evoke energy, movement, joy: this is not about denial. I used the green from his website and liked the idea of having the figures in the sun cast a shadow that very loosely spells CREATE. He can use the acronym with or without its phrases, so it’s versatile. The look is upbeat, cheerful, and inviting, very much in keeping with his branding. We’ve been told it’s ‘hopeful, clear, appealing’ – just the ticket.
Another important aspect of his process is the 5R’s – the mainstay of what’s important in life. We wanted something circular, to show there’s no order to evolving these aspects of our life and also to re-enforce that you will probably work on more then one at one time. We then wondered what to put in the center of that circle – why CREATE of course: it’s through CREATE that you improve the 5R’s. We made it into a note on a cork board – to signify that this should become part of your life, your routine – the visual says that it’s like having a reminder up at home.
How can your visuals re-enforce your ideas and help create a visual narrative? Let me help you find the right visual vocabulary and look.
My designs tend towards the fine art – that’s my background and my sensibility. Should I always stick to that? This question brought me up short when I discussed a logo with a client for her new writing content and research company. She was looking for something using easily accessible imagery – like books and pens. She was looking for a style that was cheerful in primary, bright colors that popped off the page like a cheeky cartoon.
In the end, we both enjoyed the process. The client was excited about the inventiveness and smooth finish of my ideas and I enjoyed the venture into new waters. I came up with two versions of the logo, both of which she liked. It was hard to decide which to use – maybe one should be for the company and the other for the blog? These are always difficult questions when deciding on a logo. It was hard to decide which to use – maybe one should be for the company and the other for the blog? It represents your company, so should convey your businesslike approach – and what that means varies from industry to industry. Professional means something very different in pharmaceuticals than in education or film. So you do have to have an eye to professionalism, but at the same time your logo should show your spirit and your approach – people need to feel drawn to you and connected to you personally.
I learned a lot working on this project. I won’t suddenly switch to a more pop design look, but it’s valuable to exercise new muscles – it helps with the overall picture. My designs will still be more fine arts orientated, but taking on challenges outside of my usual style helps me develop and give my designs more depth – and even breadth.