Sometimes you want your website visuals to be more like illustrations rather than web design. Recently I’ve designed a couple of illustrations for a client who is re-branding. He has a health coaching company so it’s important for his ideas and process to be presented visually as well as in words and for both to work together re-enforcing each other. We came up with this for a core part of his process:
We wanted to evoke energy, movement, joy: this is not about denial. I used the green from his website and liked the idea of having the figures in the sun cast a shadow that very loosely spells CREATE. He can use the acronym with or without its phrases, so it’s versatile. The look is upbeat, cheerful, and inviting, very much in keeping with his branding. We’ve been told it’s ‘hopeful, clear, appealing’ – just the ticket.
Another important aspect of his process is the 5R’s – the mainstay of what’s important in life. We wanted something circular, to show there’s no order to evolving these aspects of our life and also to re-enforce that you will probably work on more then one at one time. We then wondered what to put in the center of that circle – why CREATE of course: it’s through CREATE that you improve the 5R’s. We made it into a note on a cork board – to signify that this should become part of your life, your routine – the visual says that it’s like having a reminder up at home.
How can your visuals re-enforce your ideas and help create a visual narrative? Let me help you find the right visual vocabulary and look.