Recently I designed a logo for yoga studio. The client came to our get-together will a bag full of visual goodies – some remarkably varied postcards of art she liked, a book of poetry she’d written and even a scarf. We spent some time chatting and I got to know her vibe.

She had lots of ideas and inspiration. She likes nature and confluence and wanted a bird – probably an owl – and she also wanted to be able to use the image in the logo separately. This was all excellent information and gave me a lot to work with as I created the logo.

As you can see, my process is very collaborative – I find that helps create a smooth course as we develop your design and a finished design which captures your essence.

I had a lot of wonderful inspiration to go on with my yoga studio client. In the end we did go with with an owl design, achieving a look that was powerful but inviting. The yoga studio is going to be in Harper’s Ferry and the client wanted a rustic feel. We worked with different layouts, including a playful typeface.

It can be really helpful and effective to have several versions of your logo that are very similar – one might look better in a certain context or fit into a visual space well. It’s nice to have that flexibility but keep your brand.

There are so many things to take into account when thinking about your logo, let me help you through the process.